As you might know from this post about which order I teach the units in, after I teach Unit 1, I move onto Unit 4. You can also check out my post for the timing of Unit 1 here. So by now, you are probably a bit more comfortable teaching and know the rhythm of your classes and your group dynamics.
Here is how I break down the Unit 4: Marketing topics and how long I spend on each for high level.
Because 4.5 is so long, I had to break that chapter down into more manageable chunks to keep my timing on track. You can find that below.
Product life cycle- 1 day
BCG- 1 day
Finish BCG and extension strategies- 1 day
PLC through branding and case study- 1 day
Branding through pricing- 1 day
HL only more pricing strategies and contribution- 1 day
HL only- PED- 1 day
Promotion through self-check- 1 day
Spectrum discussion through place- 1 day
Marketing mix through the end- 1 day
Marketing project- 3 days
Present projects- 1 day
Extended marketing mix- 7Ps- 1 day
Unit review- 1 day
In Unit 4 there is more HL content in comparison to Unit 1, so the timing here will differ more. This is how I break it down for standard level.
Finally, it is important to note that I build in extra days from time to time when actually implementing this in class. There is always a day the students don’t work as well, a school trip or some other unforeseen circumstance and I don’t want to rush through the content. For a unit like this, I would probably build in 2-3 extra days ‘just in case’. Longer units I would build in even more.
Is this about how much time you spend on each chapter? Do you have another way of teaching? Let me know if the comments below.
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